This is an illustrative composite example that shows a typical program structure. It does not describe a specific named client.
The challenge
The startup was hiring across multiple cities, with most new employees working remotely for their first weeks.
Physical welcome kits often arrived late, and the small People team couldn't manage inventory for monthly hiring batches.
The approach
- Created a standard kit: a home-office electronics card, a first-week food delivery card and a coffee card.
- Added a premium variant for senior hires with a travel card for their first in-person team offsite.
- Placed monthly orders sized to the hiring plan using the Orbit quote builder.
- Delivered cards on joining day with a welcome message from the founders.
Brand mix
| Category | Share of program |
|---|---|
| Electronics | Largest share |
| Food delivery | Significant |
| Coffee | Moderate |
| Travel (senior hires) | Small |
Outcomes
- New hires received their welcome gifts on day one, regardless of location.
- The People team replaced inventory management with a simple monthly order.
- Welcome kits became a frequently mentioned highlight in onboarding feedback.
Our onboarding now feels personal even though half our joiners never visit the office in week one.— Head of People (illustrative)